My business plan entitled “the orchard @Tierra Nevada is not just an academic compliance but a plan for my retirement which will happen few years from now.
                                                                                        EXECUTIVE SUMMARY

The Orchard @ Tierra Nevada is a farm and wellness hub. It will be open to public five years from now ( 2023). The   nine (9) hectare orchard  located at Tierra Nevada Tinambac Camarines Sur  is just  one hour  drive from Naga City and  a good jump off point for mountaineers climbing Mount Isarog.  It is a family farm where variety of local and imported fruit trees are intercropped with coconut trees which are sporadically planted all over the farm.

As of today the farm  is already planted with  43 kinds  of  fruit bearing plants  with more than 800 plants  in all.  Below is the list of all plants already existing at The Orchard @ Tierra Nevada.  The land when inherited by the owner   from his   parents  had existing coconut trees and few mango and pili trees.  It was only in 2011 when the owner started developing the land into an orchard. Planting is continuously done since then ,  the  oldest fruit tree in the farm is 25  years old while the youngest tree is less than a year.  Some are on its fruit bearing stage already like the avocado, atis, lemon, pili  etc while  other trees will bear fruits   years later  like the  dates  and plum from Lebanon, pomegranate from Malaysia and persimmon from Korea.  Additional fruits trees  will be planted this coming years to complete all  kinds of local fruits in the Philippines  including wild and exotic ones. Also,  fruit trees from other countries which can adopt to the climate in the place will be considered .The goal is , there will be fruits that can be harvested every month.

The Orchard @Tierra Nevada is also a wellness hub. A small space will be allocated to a herb garden and organic vegetable garden.  The owner  also   plans to  construct a small swimming  pool where  various therapy  using nature, like sun and color therapy will be done.  There will be some small open hut   , which will be used  as  spa which will offer the traditional hilot, and  massage therapy.  And close huts for those who want to stay overnight and avail of detox and some early morning activities like fitness walk,  yoga and shinrinyuko    in the small man made forest  planted with mahogany and narra situated along the river bank. The visitors will be served fruit juices available in season or  green salads from the organic vegetable farm.

Fruit trees that will be propagated next years: Berba  , aratiles, mabolo, macopa, siniguelas, passion fruit,  bignay, tamarillo, bulala, sapinit, etc

BACKGROUND INFORMATION

Business Name:  The Orchard @ Tierra Nevada

Address             

Web address    : theorchardtierranevada.wordpress.com

Telephones       

Type of ownership:  Partnership

Owners                :

        We the  owners , both came from family of farmers , we grew up in a  farm . Although we both take up courses not related to agriculture , the longing to go back is always in us. We will be retiring in 2023  and will run the farm full time. The 9 hectare land was already planted with coconut trees and few fruit bearing trees when it was inherited from my husbands’ parents. From 2011 we started planting various kinds of fruit bearing trees. The farm  is bounded by Royroy river which will be our  water source of irrigation in the future vegetable garden.

As our preparation  to this business, we will attend seminars on farm management and production, post harvest handling of fruits and vegetable, organic farming and all other seminars related to fruit and vegetable farming.

VISION

The Orchard @ Tierra Nevada is a sustainable and enjoyable farm where nature and bounty of the land will provide food and wellness.

MISSION STATEMENT

Core Values

Faith

Our core Values and business practices is anchored on our Christian faith. Everything that we do will bring glory to our God.

Integrity

Honesty and truthfulness are foundational to our business

Passion

We strive to enthusiastically share our love for Agriculture

Family

We treat every member of the team as part of the family of The Orchard @ Tierra Nevada

 
Business Purpose

To make a profit doing something we love.

To have a positive impact on our employees, customers, suppliers, community, and environment.

To provide a productive, nurturing, and fulfilling environment for our team.

To have a steady supply of fruits year round

To showcase the maximization of land use by intercropping

To be a venue of educational tours and teambuilding

To propagate Philippine fruits that are wild , exotic and nearly extinct

To provide wellness through natural therapies

SWOT ANALYSIS

BALANCED SCORECARD

MARKETING PLAN

INFORMATION GATHERING

LIST OF COMPETITOR FARMS IN  NAGA CITY  AND NEARBY TOWNS

PROSPECTIVE BUYERS OF FRUITS AND VEGETABLE

1. FRUIT STANDS IN NAGA CITY Public markets and Plaza Rizal
2.   PUBLIC MARKET in nearby municipalities such as Tinambac, Goa etc 
3. LCC  Supermarket
4. WALK IN CUSTOMERS
5. Specialty stores like Granjeros,  Healing Bread etc

      There is no  orchard in Naga City and in  Camarines Sur. Based on my interview with fruit vendors , the fruits in Naga City mostly come from backyard farming  in Camarines Sur  and from the big farms in Davao and Laguna. There are five major fruits  in Camarines Sur : Banana, Papaya, pineapple and calamansi and mango

             The Philippine Statistcis issued MAJOR FRUITS SITUATIONER  in January 2018  . “Production of major fruits increases from 2015 to 2016 The production of major fruits in the province increased from 2015 to 2016. Banana, which is the number one fruit commodity in the province in terms of production, grew by 1.77 percent from the 2015 level of 33,938.75 metric tons to 34,538.95 metric tons in 2016. Papaya production posted a 1.49 percent growth from 4,260.27 metric tons in 2015 to 4,323.71 metric tons in 2016. Pineapple production recorded an increase of 3.69 percent from 2,724.10 metric tons in 2015 to 2,824.73 metric tons in 2016. Production of calamansi was estimated at 475.78 metric tons in 2016 which was 1.65 percent higher than 2015 output of 468.06 metric tons. An increase of 6.37 percent was observed in the volume of production of mango in 2016 with 132.34 metric tons against the 2015 level of 124.41 metric tons.”

Strategy:

The Orchard of Tierra Nevada has 45 different kinds of fruit  trees, it will no longer expand  its production on the 5  major fruits produced in Cam sur to avoid competition, rather it will concentrate on other fruits not mentioned by Philippine Statistics Authority(PSA) .

Although there are organic vegetable growers in Camarines and Naga City  we cannot find organic vegetables in the market.  The people have to go to the farms to  buy  fresh organic vegetables. The Orchard  of Tierra Nevada will deliver fresh organic fruits and vegetables to markets and will also accept  order online.

A signage will be erected on the roadside going to the farm, that will also serve as landmark in Tierra Nevada,  invitation for educational tours and on the job training of agri students will be sent to nearby senior high schools  and invitation for wellness activities will be sent to offices.

Pick your own fruit will be encourage to walk in customers

 Mountaineers will be invited to camp in the farm .The Orchard @Tierra Nevada is the best jump off point of those climbing mount Isarog.

Shinrinyuko or forest bathing, a therapy popular in Japan and Korea will be introduced. There is a mini forest in the farm situated along the river, a very suitable place for shinrinyuko . In preparation for this the owner plans to enroll in shinrinyuko class  Japan or new Zealand for accreditation as shinrinyuko coach. As of the present the owner is a licensed massage therapist of Department of health, other therapies that need license or accreditation that the owner will practice is colour , water and magnet therapy and also yoga. Accreditation of mentioned therapies is in India and Australia.

That feeling when I google forms for the questionnaire and data analysis and reporting it to professor using http://www.edmodo.com and I am near my retirement. Why I am doing in this? Learning something new is really fun.