My business plan entitled “the orchard @Tierra Nevada is not just an academic compliance but a plan for my retirement which will happen few years from now.
EXECUTIVE SUMMARY
The Orchard @ Tierra Nevada is a farm and wellness hub. It will be open to public five years from now ( 2023). The nine (9) hectare orchard located at Tierra Nevada Tinambac Camarines Sur is just one hour drive from Naga City and a good jump off point for mountaineers climbing Mount Isarog. It is a family farm where variety of local and imported fruit trees are intercropped with coconut trees which are sporadically planted all over the farm.
As of today the farm is already planted with 43 kinds of fruit bearing plants with more than 800 plants in all. Below is the list of all plants already existing at The Orchard @ Tierra Nevada. The land when inherited by the owner from his parents had existing coconut trees and few mango and pili trees. It was only in 2011 when the owner started developing the land into an orchard. Planting is continuously done since then , the oldest fruit tree in the farm is 25 years old while the youngest tree is less than a year. Some are on its fruit bearing stage already like the avocado, atis, lemon, pili etc while other trees will bear fruits years later like the dates and plum from Lebanon, pomegranate from Malaysia and persimmon from Korea. Additional fruits trees will be planted this coming years to complete all kinds of local fruits in the Philippines including wild and exotic ones. Also, fruit trees from other countries which can adopt to the climate in the place will be considered .The goal is , there will be fruits that can be harvested every month.
The Orchard @Tierra Nevada is also a wellness hub. A small space will be allocated to a herb garden and organic vegetable garden. The owner also plans to construct a small swimming pool where various therapy using nature, like sun and color therapy will be done. There will be some small open hut , which will be used as spa which will offer the traditional hilot, and massage therapy. And close huts for those who want to stay overnight and avail of detox and some early morning activities like fitness walk, yoga and shinrinyuko in the small man made forest planted with mahogany and narra situated along the river bank. The visitors will be served fruit juices available in season or green salads from the organic vegetable farm.
Fruit trees that will be propagated next years: Berba , aratiles, mabolo, macopa, siniguelas, passion fruit, bignay, tamarillo, bulala, sapinit, etc
BACKGROUND INFORMATION
Business Name: The Orchard @ Tierra Nevada
Address
Web address : theorchardtierranevada.wordpress.com
Telephones
Type of ownership: Partnership
Owners :
We the owners , both came from family of farmers , we grew up in a farm . Although we both take up courses not related to agriculture , the longing to go back is always in us. We will be retiring in 2023 and will run the farm full time. The 9 hectare land was already planted with coconut trees and few fruit bearing trees when it was inherited from my husbands’ parents. From 2011 we started planting various kinds of fruit bearing trees. The farm is bounded by Royroy river which will be our water source of irrigation in the future vegetable garden.
As our preparation to this business, we will attend seminars on farm management and production, post harvest handling of fruits and vegetable, organic farming and all other seminars related to fruit and vegetable farming.
VISION
The Orchard @ Tierra Nevada is a sustainable and enjoyable farm where nature and bounty of the land will provide food and wellness.
MISSION STATEMENT
Core Values
Faith
Our core Values and business practices is anchored on our Christian faith. Everything that we do will bring glory to our God.
Integrity
Honesty and truthfulness are foundational to our business
Passion
We strive to enthusiastically share our love for Agriculture
Family
We treat every member of the team as part of the family of The Orchard @ Tierra Nevada
Business Purpose
To make a profit doing something we love.
To have a positive impact on our employees, customers, suppliers, community, and environment.
To provide a productive, nurturing, and fulfilling environment for our team.
To have a steady supply of fruits year round
To showcase the maximization of land use by intercropping
To be a venue of educational tours and teambuilding
To propagate Philippine fruits that are wild , exotic and nearly extinct
To provide wellness through natural therapies
SWOT ANALYSIS
BALANCED SCORECARD
MARKETING PLAN
INFORMATION GATHERING
LIST OF COMPETITOR FARMS IN NAGA CITY AND NEARBY TOWNS
PROSPECTIVE BUYERS OF FRUITS AND VEGETABLE
- FRUIT STANDS IN NAGA CITY Public markets and Plaza Rizal
- PUBLIC MARKET in nearby municipalities such as Tinambac, Goa etc
- LCC Supermarket
- WALK IN CUSTOMERS
- Specialty stores like Granjeros, Healing Bread etc
There is no orchard in Naga City and in Camarines Sur. Based on my interview with fruit vendors , the fruits in Naga City mostly come from backyard farming in Camarines Sur and from the big farms in Davao and Laguna. There are five major fruits in Camarines Sur : Banana, Papaya, pineapple and calamansi and mango
The Philippine Statistcis issued MAJOR FRUITS SITUATIONER in January 2018 . “Production of major fruits increases from 2015 to 2016 The production of major fruits in the province increased from 2015 to 2016. Banana, which is the number one fruit commodity in the province in terms of production, grew by 1.77 percent from the 2015 level of 33,938.75 metric tons to 34,538.95 metric tons in 2016. Papaya production posted a 1.49 percent growth from 4,260.27 metric tons in 2015 to 4,323.71 metric tons in 2016. Pineapple production recorded an increase of 3.69 percent from 2,724.10 metric tons in 2015 to 2,824.73 metric tons in 2016. Production of calamansi was estimated at 475.78 metric tons in 2016 which was 1.65 percent higher than 2015 output of 468.06 metric tons. An increase of 6.37 percent was observed in the volume of production of mango in 2016 with 132.34 metric tons against the 2015 level of 124.41 metric tons.”
Strategy:
The Orchard of Tierra Nevada has 45 different kinds of fruit trees, it will no longer expand its production on the 5 major fruits produced in Cam sur to avoid competition, rather it will concentrate on other fruits not mentioned by Philippine Statistics Authority(PSA) .
Although there are organic vegetable growers in Camarines and Naga City we cannot find organic vegetables in the market. The people have to go to the farms to buy fresh organic vegetables. The Orchard of Tierra Nevada will deliver fresh organic fruits and vegetables to markets and will also accept order online.
A signage will be erected on the roadside going to the farm, that will also serve as landmark in Tierra Nevada, invitation for educational tours and on the job training of agri students will be sent to nearby senior high schools and invitation for wellness activities will be sent to offices.
Pick your own fruit will be encourage to walk in customers
Mountaineers will be invited to camp in the farm .The Orchard @Tierra Nevada is the best jump off point of those climbing mount Isarog.
Shinrinyuko or forest bathing, a therapy popular in Japan and Korea will be introduced. There is a mini forest in the farm situated along the river, a very suitable place for shinrinyuko . In preparation for this the owner plans to enroll in shinrinyuko class Japan or new Zealand for accreditation as shinrinyuko coach. As of the present the owner is a licensed massage therapist of Department of health, other therapies that need license or accreditation that the owner will practice is colour , water and magnet therapy and also yoga. Accreditation of mentioned therapies is in India and Australia.
the fatfeet 